OUR SERVICES
What We Do
Analytics Infrastructure
Requirements Gathering
Tools Selection
Tools Configuration
Data Governance
Analysis and Insight
Google Analytics
Adobe Analytics
Optimisation and Testing
A/B Testing
Prediction
Recommendations
Personalisation
Our Clickstream Analytics Offer:
- A single view of the customer in your Analytics tool, across apps, mobile web and web, using authentication ID as a key, linking pre-authentication visits back to their ID, and intelligently matching non-authenticated users (Visitor Stitching)
- An every touch view of attribution of marketing spend, where tools (GA, Site Cat) fall short, supplemental data should be easily accessible from a relational database (SQL) or attribution modelling tool (Visual IQ, Kenshoo)
- At least one, likely two pagenaming conventions that reflect site topology and are amenable to analysis at different granularities
- A single view of the customer in your Analytics tool, across apps, mobile web and web, using authentication ID as a key, linking pre-authentication visits back to their ID, and intelligently matching non-authenticated users (Visitor Stitching)
- An every touch view of attribution of marketing spend, where tools (GA, Site Cat) fall short, supplemental data should be easily accessible from a relational database (SQL) or attribution modelling tool (Visual IQ, Kenshoo)
- At least one, likely two pagenaming conventions that reflect site topology and are amenable to analysis at different granularities
Niamh Phelan started Holistic Analytics, an Irish based company operating across Europe and North America in 2011. The success of Holistic Analytics is a result of Niamh’s analytics and optimisation experience gained in senior management roles in multi-nationals, her consulting experience and a global network of high-end specialists that contribute to Holistic Analytics projects as and when their skills are required.
Holistic Analytics has worked with multiple enterprise clients on complex analytics implementations including Sittercity, Goodyear Tyres (EMEA) and Trinity College, Dublin. We are a tools agnostic consultancy as we believe in recommending the best toolset for the job to our clients.
Niamh brings 18 years of experience to the table, covering a wide spectrum of technology skills. Although a valued application architect and generalist on Digital Transformation projects, Niamh has made a career specialising in end-to-end digital analytics and optimization.
Niamh acts as account manager for all key accounts.
CONTACT US
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